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Outstanding Merit
Target Branded Apparel Shop
1500 Stores Nationwide

2009 A*R*E Design Award Winner – Outstanding Merit

Taking an urban, vintage athletic look and adding in rock-and-roll influences, Converse’s first licensed apparel shop plays on its iconic brand. Raw materials and black textures, including clear-coated steel, black styrene, and litho-printed corrugated cardboard reflect the aesthetics, transforming existing fixtures into custom fixtures. Signage gets a twist with laces resembling the vintage Chuck Taylor shoe.

Using an innovative postering system, key items are applied to the background using a repositionable adhesive.